創案者日本語右側下端MAEK©2006-07 CREAVIT PRODUXITQUE PROCREATOR™

Bread comes first?

No, the dream about the bread precedes it.

After the bread perhaps the leopard skin to wear,
the hut to snore in.

And in the hut the dreams again...

After the basic needs of food and shelter have been met the activity of a human being tends to set course for more creative or intellectual like goals escaping boredom (as in moving ahead from the monotony of the stone age or that of class B iptv movie) and fulfilling one's social and intellectual needs. Behold: Man on a mission. A heat-seeking two-legged missile made of flesh. (No lewd pun intended or implied.)

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Thus, by being an extension of - or, in some woeful cases, an alternative to - one's social life, Internet (whether it be web 2.0 or not) too, is expected to provide not only variation and better and better ways to 'entertain' an individual, but also to convey certain warmth, or sense of belonging to; having been accepted...

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It is easy to make the mistake that by entertaining an individual (often by providing content that was expressly wished for or chosen by that individual, and by providing him or her various intellectual 'placebo activities' like a superficial cultural blog or creativity or intellegence tests, original content galleries, rss feeds, design related or otherwise creative audiovisual matériel, creativity games and some such things) the web or equivalent medium like mobile broadcasting has fulfilled the aforementioned needs thorougly and earned its Brownie points by providing a customized concept that in fact is a patent solution. Though everyone looks different, size fits all.

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But human beings are not a machines; neither are we goldfish with a 3 second long-term memory. You can not jump in front of a person thrice within a minute, yelling 'surprise', and yet expect him or her to be surprised on the second and third go. One can order a pizza by ticking one's favourite toppings and enjoy the result, but not for 365 days a year, if one expects to enrich one's intellectual property.

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Likewise, too much predictability easily takes away certain amount of the creativity in the viewer , even though creativity and originality perhaps were the topmost items in the porfolio or mind of the of the original content provider. Thus the fun of aesthetic experiences become diluted, inadvertently or not. Furthermore, in most cases a creator, procreator, author, designer or even a producer - or perhaps even more widely put the original content provider - cannot convey warmth and caring, unless one truly cares about people.

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Though one's mileage may vary on this front, no healthy punter will eat the photo of a fish, we want the real thing. Salmon from Finland, if available. Cod from the UK or Scandinavia, if that is the alternative to a picture of Finnish salmon. Intellectual property content provider, a creator or procreator, is not worth his or her salt - save perhaps in patent related innovation field - should the human issue be self-evident. And in most cases it is not.

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This all, more or less, is what Procreator is about. Putting on pedestal the most ubiquitous intellectual property, with and without the quotation marks. The self-evident, the horrifyingly simple, the dear and irreplaceable: Having the wit to be, rather than to pretend. That is what it all is about, like. A no-brainer, really, when you come to think of it.